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Verizon Flips over Phoenix with New Bilingual SuperPages Directories
First Bilingual Directory Part of Verizon Nationwide ExpansionNews Release
April 28, 2003 –PHOENIX - As part of its nationwide expansion Verizon SuperPages, the nation's largest publisher of both English- and Spanish-language telephone directories, is now delivering its first SuperPages directories in Phoenix. Verizon is distributing 1.3 million SuperPages to greater Phoenix residents and businesses including more than 380,000 bilingual directories to the most-heavily Hispanic populated areas.
"Verizon recognized a need for a more comprehensive directory in Phoenix because of the area's cultural diversity and area residents' use of SuperPages.com," said Cindi Welfringer, local Verizon SuperPages general sales manager. "Phoenix was the 14th most searched city on SuperPages.com in 2002, and the area's residents, businesses and visitors can now benefit from all of Verizon SuperPages' many community resources - online, print and bilingual."
According to national research firm Claritas, Phoenix has a 25 percent Hispanic population. The areas within Phoenix, where the flipped bilingual SuperPages are being delivered, have a 51 percent Hispanic population.
The Greater Phoenix SuperPages have a localized cover featuring St. Mary's Basilica, the Thunderbird Balloon Classic and Sonoran Desert. Included are a Community Magazine and a Dining Your Way! restaurant guide which spotlights 30 area restaurants with an A-Z index, menus and maps. The bilingual flipped SuperPages feature a Spanish cover and content on one side and an English cover and content on the other.
Phoenix shoppers and businesses also have access to Verizon's leading online directory and shopping resource, SuperPages.com, as well as the only national Spanish-language online directory - SuperPages.com en Español. Both sites have local Phoenix content. Just as you can find a local dentist in the Phoenix SuperPages, you can search for Dentists or Dentistas in Phoenix on SuperPages.com or SuperPages.com en Español.
If you do not receive a copy of your Phoenix SuperPages by the end of May, please call 1-800-888-8448.
Verizon Information Services is the world's leading print and online directory publisher, a content provider for communications products and services, and the largest publisher of Hispanic directories in the U.S. With operations in 14 countries and annual revenues of more than $4.3 billion, Verizon Information Services publishes more than 1,200 U.S. Verizon SuperPages directories and nearly 400 international directories with a total circulation of approximately 150 million copies worldwide.
Based in the Dallas area, Verizon Information Services produces and markets SuperPages.co SuperPages.com, the Internet's #1 online directory and shopping resource. SuperPages.com receives as many as 15 million visits and 9 million unique visitors a month and powers directory services on MSN, InfoSpace, Excite, Lycos, Univision.com, Terra.com, Ask Jeeves, HotBot, BigFoot, Tripod and Angelfire as well as more than 2,500 affiliate Web sites.
Verizon SuperPages sponsors community outreach programs across the nation to increase literacy among people of all ages and to help them gain the skills they need to be successful in the workforce. These programs contribute to Verizon's commitment to increasing U.S. literacy levels. Recently, SuperPages.com added two new community and literacy sections to its Web site: Enlighten Me for families and caregivers and the Internet Learning Tutor for adults. Enlighten Me features SuperThinkers, a children's section with games and challenges specifically designed to help children develop critical thinking skills in a fun setting.
Verizon Information Services is a unit of Verizon Communications Inc. (NYSE:VZ), one of the world's leading providers of communications services. Through its signature Verizon Reads program and the Verizon Literacy Network, Verizon is leading the fight to increase U.S. literacy levels by creating community and corporate awareness, raising funds, encouraging collaboration among literacy providers and engaging employees in supporting literacy programs.